CONSILIA

Consilia is a premium Italian food brand known for its high-quality products and refined taste—something you’d find on the shelves of a well-curated kitchen. For this campaign, my creativity met stop motion in a playful yet sophisticated storytelling exercise.

ARTCADE @ Fred Segal

Artcade was a one-of-a-kind NFT gallery and pop-up store at Fred Segal in Los Angeles, created with OpenSea to celebrate the intersection of digital art, fashion, and web3 culture. The space brought together exclusive NFTs, physical collectibles, and streetwear in an immersive, forward-thinking experience.

PURPLE

Purple is known for its mattresses that blend science and comfort, thanks to their patented GelFlex® Grid, which adapts to your body, relieves pressure, and keeps things cool.

For their holiday campaign, I directed two playful, story-driven spots that tapped into Purple’s signature tone—witty, a little ironic, and full of personality.

I also directed eye-catching videos for key retail moments like Black Friday and Presidents’ Day, mixing live-action with motion graphics to amplify seasonal promos in a bold, engaging way.

LIFE FUELS

LifeFuels is changing the way we hydrate with its Smart Nutrition Bottle—turning regular water into personalized, nutrient-packed drinks through smart technology.

I created a dynamic video that followed the bottle through everyday and athletic moments, showing how LifeFuels adapts to different lifestyles and needs.

GREATS

In 2021, at a turning point marked by the U.S. elections and the pandemic, I directed a social campaign for GREATS—a Brooklyn sneaker brand known for timeless design and quality.

With tight production constraints, we leaned into a minimalist style: just two shots—a wide for context and a close-up for detail.